2014 Pacific Crest Private SaaS Company Survey

2014 Pacific Crest
Private SaaS Company Survey Results

Pacific Crest's SaaS investment banking team, led by David Spitz (@dspitz), completed its fifth annual private SaaS company survey in June - August 2014. The survey covers a variety of financial and operating metrics pertinent to the management and performance of SaaS companies, ranging from revenues, growth and cost structure, to SaaS operations, distribution strategy, customer acquisition costs, renewal rates and churn. The accompanying presentation summarizes some of the results and provides useful benchmarking data for SaaS companies of all stages. We plan to continue updating our findings, looking at similar trends, and hope to enlarge the group of companies significantly for future surveys. If you are a CEO or CFO of a private SaaS company and wish to participate, please sign up using the form on the right. All information provided is completely anonymous and confidential.

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About Pacific Crest Securities

Pacific Crest is the premier investment bank for technology, operating at the leading edge, where global connectivity is fueling an unprecedented expansion cycle. We apply our knowledge of the drivers of value creation and global network of relationships to technology's high-growth sectors, such as global internet, mobility, SaaS, cloud and big data, next gen infrastructure and alternative energy. As a result, our clients — technology's foremost institutional investors and market leading companies — rely on us to achieve superior returns and gain competitive advantage from the seismic shifts occurring in technology.

Our sector bankers and transactional specialists collaborate to help clients identify and implement the right course of action, whether a financing, M&A or alternative event. Our clients include AppAssure, BioAmber, Cyan, Digital Technology International, FleetMatics, SevOne, Splunk and Workday, among others.

We have 200 employees and are headquartered in the United States, with offices in Boston, New York, Portland, San Francisco, Stamford, along with our Representative Office in Beijing, as well as our Pacific Epoch office in Shanghai. We were founded in 1990.

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